Disruptive innovation refers to an innovation that creates a new market and value network – displacing established market leading firms, products, and alliances. The term was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in 1995, and has been called the most influential business idea of the early 21st century.
Jellyfish Health is a disruptive innovation in healthcare through real-time optimization of patient scheduling, wait time updates, appointment status notifications and staff workflow efficiencies. These are just a few of the ways Jellyfish Health leverages actionable data to cost-effectively deliver accessible care, resulting in creating a new market and adding value to both patients and providers.
Companies like Amazon, Apple, and Netflix are in the forefront of disruptive innovation. Amazon offers free shipping and is customer service driven putting companies like Borders, who seemed to have lost focus of their original goals, out of business. Apple was at the forefront of how consumers were able to purchase music. Instead of purchasing a CD, the consumer could purchase as many or as few songs as they liked from the album. Thanks to Apple introducing iTunes, we also have more options to purchase music through other companies such as Spotify and Amazon Music just to name a few. Netflix was a genius business idea; no more late fees, keep the movie as long you want. This essentially changed the movie rental market moving away from companies like Blockbuster and Movie Gallery and allowing other companies like Redbox into the market.
All the companies listed have one thing in common – giving the consumer a preferable experience compared to what has been available. A superior patient experience attracts and retains more patients. In today’s new wave of consumer competition, consumers and patients have choice. Jellyfish Health can help you create an enhanced patient experience – making choosing your facility an easy one.
For more information on how Jellyfish Health can give your patients an exceptional experience and turn your business into a disruptive innovation in your facility contact us today.
To learn more about Disruptive Innovation please click the link below:
To read more on Alberto Brea’s article regarding the principle of being customer-centric please click the link below: